They say there’s no such thing in this world as a free lunch. Well we’d love to give you free shipping on all orders but the reality of it is if we want to remain sustainable there just isn’t enough margin on the smaller ones.
BUT we’ve done the math (well our accountants did) and when our customers spend over $70 we have a larger overall margin to help feed the cost of freight and in the name of ongoing support; we’re more than happy to let that go.
The best part is our customers are buying something they are definitely going to use. So hitting the $70 mark is really preparing for the worst. If someone purchases 3 bottles of e-liquid (for $75) they have up to 3 months supply, or can drop or loose 2 before they really need to worry.